5 Most Important Things You Should Do Before Buying Ads

Todays the world growing more and more. Just Like Facebook, have you ever heard the mind of Facebook owner. He Create Well Websites for all over the world amazing specifications. There are so many ways to get traffic to your sites nowadays easily, but along with the tried and true Search Engine Optimization for organic traffics and Pay Per Clicks ads on search engines, buying banners and ads on other blogs and websites remains one of the most effective ways to do it.



1. Check the sites history first. Before even you were contacting the website owners, you should check its history. A domain history is the pretty influential for the sites it’s linking to. If the domain was used by squatters or worse, scammers or phishing rings, then it’s highly likely that its links won’t do you much good, and the site itself is probably not getting much traffic any way.
You should also see what kind of yours content was posted on the site in the past using the Wayback Machine – if the quality was good and consistent throughout its lifetime, then it’s a good candidate for purchasing banners on.

2. Then , Check the sites popularity. You should also make sure that the site is popular. Check the search engines to see how many pages are indexed and how many of the backlinks and mentions on other sites there are. Also, use services like WebsiteOutlook and Alexa to see the approximate the amount of traffic the site gets.
One of the best things you can do to check if the sites gets enough traffic is to ask the owner for access to the analytics page Google Analytics has this feature, and if the owner doesnt use it, they can always take a few screenshots of their analytics panels.

3. Then Negotiate on the price. You should always negotiate on the prices – theres no reason to pay more if you can get the same for less. If the blogs is great and there are no other ads, it means that the owner hasnt yet gotten any offers, so you can negotiate a lower price at least for the first month to see how the traffic will convert. Also you can get a lower price if you pay in advance for several months, which is always a good idea (you should get and test ads for at least 2 - 3 months).

4. Create a custom banner Or ad. The best way to make sure you will get a high click through ratio for your banners is to design them from scratch specifically for the site you’re buying them on. It doesn’t take that much time and effort, and the results are always worth it.
You should consider the site’s design, readership and the ad’s position when creating your ad – for example, something with a mix of the 0beautiful colors or a funny image always works better if yours banner is not on the first half of the pages.

5. Set up tracking & analytics. If possible, you have should set up separate tracking for every banners, so you can see how they’re performing and adjust them from month to month. It’s not that hard to do in Google Analytics, and the data will pay off in the long run for sure.

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