You know that Google is a social network. Google first Open Orkut and then after a long time . Google has made Google + the best social network . Google+ is next big social media site in the line. This is a Google’s bid to join the likes of FB and Twitter. Few months before Google+ was launched Google started implementing the “+1” button to signify that the Internet users could use this platform to gather raw data about the popularity of any of the site and the content. Before Google+ and +1 button there was introduction of real time search. This real time search was capable of coming up with results from Facebook, Twitter and blogs. Google was slowly realizing the immense potential of social media back then.
Search results in Google will continue to have a social element with addition of the +1 buttons and live feeds from FB and Twitter. These live updates of social media's buzz are affecting the search results and the influencing the decisions of the end users. Many people are of becoming brand advocates because they like what they see at site.
On the part of Google +, they definitely want the implementation of +1 buttons in all of the pages. This button will allow search engine giants to measure and track changes in click through rates. The +1 button is included on the SERPs as well as feeds from Google+. What this means for the webmasters??? They must make sure that users have a positive experience while at the site. Google hopes that in the bid of the learning about businesses people will quickly endorse with Google+ and make it a hit concept.
As a present day business owner there is a every need to pay utmost attention to the social media buzz. Most consumers are glued in to the social media channels. They like to the surf for information, products and services on social media. If they like what they see and get useful support from the company social media presence then they will endorse with your company. You can turn these followers into brand advocates with little effort. Social media is the place for word of the mouth sales. When you have enough brand advocates and peer influencers you are definitely on right track.
Google+ is being the brainchild of Google will have special relevance to the page rankings. The likes and favorable comments will be valued by the search engine more than ever. Alongside the general SEO tasks there is need to pay more than attention to business pages on Google+. You should be well equipped to attract followers in your circles. There should be a regular interactions with circles and these should add value to social media time spent. Latest Penguin update has a reinforced the notion: relevancy is the name of success. So creating a business page on Google+ is not enough, you should regularly monitor its a progress and attend any cries for help.
Google+ has several various options for promotions. Use these and get recognised. If Google finds you are on top of the game in social medias (i.e. Google+) you will be duly rewarded with a high page ranks. So, SEO experts should try to attend to the Google+ needs of their clients aside from their normal tasks.
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