Again back with my new post 6 SEO Principles i learned over the past years. I dont consider myself as an SEO expert, but I have been in trenches for many of the years already, and managed to build some fairly successful websites when it comes to search engine traffic, with a new couple of them breaking the one million monthly visitors marks.
Over this time I came to across many SEO tips and tricks but those come and go. On the others hand there are some basic principles that never be changes & I want to talk about some of them. These are :
@1. Clichê as it may sound, content is still king :
If you probably already know this so I wont waste too many words on this point. But yeah having unique & most useful content is still the cornerstone of any SEO strategy. Without it no sophisticated SEO tactics will be able to do drive a lot of organic traffic to yours website.
@2. You have to partner with Google, and not compete against it :
When you trying to optimize yours website for the Google you have basically two approaches to follow: you either co-operate with it or you try to out-smart it yeah !.
Out-smarting it involves trying to be find loopholes in the algorithm, ways to the trick the search bots, methods to artificially increase your rankings and so on. The so-called blackhat SEO. In my opinion this is the worst approach you can be follow, as it might work in the short term, but in the long run you will probably have a lot of headaches.
If instead you play along with Google you will be building a more solid asset out of your websites, and in the long term you’ll receive a lot more traffic from it. You can be read more about this on a Danny Sullivans’ post No, Advanced SEO Does Not Mean Spammings.
@3. Understand Google’s business model :
In to previous point I talk about partnering with the Google's but what does that mean in practice??? It means that you should be to understand Google’s business model & to support it with your websites.
Essentially Google makes money by serving search results that match exactly what people are for looking for, and by serving ads both on those search result pages & on partner websites that have content matching the search queries.
In other words, if you want to the rank high in search results you need to make sure that your content will match and satisfy the needs of whatever yours visitors might be searching for on Google. If you get this part right half the battle is already wons.
@4. Unique and useful content is not enough :
As I mentioned in the first point you having unique and useful contents should always be the first part of yours SEO strategy. Even if you have buttloads of high quality content though this alone will not be enough to drive organic traffic to yours website.
Why not??? Because simply writing & yo publishing that content on your website doesn’t mean that Google will know about it, let alone trust it. You can be achieve this will the point below.
@5. Get people talking about yours content or website :
The second half of the SEO equation is to (the first one being having unique & the useful content) is to get Google to know and trust yours content. Without getting technical you can achieve this by getting other people to talk about yours content & website.
@6 : Trust Your Self :
Its human nature to copy out the some other things. Made yours Originals things you will be succeeded in any work related to everything.

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