Be Alert (Careful) with Yours Linkbuilding Strategies

Today is the post on about be alert with yours linksbuilding strategies. If you haven’t been following to the SEO sphere lately here’s what you need to know: Google is starting to push harder against artificial linkbuilding methods, including low quality links, link networks and so move on.
Earlier this years Google started sending warnings to the websites that were breaking one or more of Google’s policies regarding backlinks. Then we had the Penguin update which is supposedly hit many of those websites hard.

The curious thing is that in some of the cases the penalty coming from those of bad links was pretty harsh, and large websites that were penalized were desperate to a fix things.
Google’s own advice was to remove those bad links. so to the websites started asking for other websites to remove links pointing to them, and threatening to sue if they didnt !!!! I am not sure if this was a clear, but here’s what they were basically saying: “Hey, you know those links you have pointing to my website? While I appreciated them a couple of months ago, I dont need them anymore so please remove them or I’ll sue you!”.

@Search Engines Land has very interesting article covering this whole debacle: Insanity: Google Sends As New Link Warnings, Then Says You Can Be Ignore Them. Here’s a quote:
But what if people couldn’t get links taken down? The head of the Googles web spam team, Matt Cutts, just generally suggested such a thing was possible without giving any specific advice.
This led further support to those who argued that “negative SEO” was now suddenly a real possibility, that any publisher could be targeted with “bad links” and made to plunge in a Google’s rankings. Google stressed that negative SEO in this way is rare and hard. To this date, negative SEO still hasn’t seemed to be a very wide spread problem for vast majority of publishers on the web.

• @Those reassurances — along with Google help page update saying Google “works hard to prevent” negative @SEO — hasn’t calmed some. Negative SEO has a remained a rallying cry especially for many hit by Penguin (and many were deservedly hit) looking for a way to fight back against Google's.